Benefits of Simple LOGO Design

An effective logo has lot of qualities and clarity is one of these qualities. And according to brand design professionals’ clarity can be accomplished by design simplicity. A logo helps to build the identity of a certain brand. Below are some benefits of using simplistic logo design:

1.    Give clarity of message: The message of a logo design is convoluted. Since the logo design of your brand is way for your consumers to associate, so there is a chance of sabotaging your brand design efforts if the there is an uncertainty in the logo’s support of your brand. So a simple but targeted logo design helps to give clear, concise message.

2.    Easy to recall: Compared to a large amount of information, a small sentence or paragraph is easier to remember. Just like that complicated logo designs which filled with lot of information are lot harder for average consumer to commit to memory then a simple designed logo.

3.    Very explicable: If the logo design of your brand is simple enough for average consumer to commit to memory then there is a high chance of it spreading to other consumers as they will easily able to describe your brand’s logo design to other people that have interest.

4.    Easy to recognise: Compared to a complicated logo design which need lot of examination, a simple design is can be easily recognise even if you saw it from corner of your eye. Since the main purpose of a logo is to bring a particular brand to one’s mind immediately so the best and quicker way to do this by making your logo simpler.

5.    Emotional reaction: The logo of a brand should be able to bring out all the emotion that a brand elicits. A simplistic design help to operate human marketing process more efficiently, but there is a high chance for cognition to overpower emotion if the logo is very complicated.

6.    Convertible across media: Compared to a complicated logo design, a simple one is very easy to publish across various media such as print, web, stamps, embroidery, signs, transfers, promotional gifts, etc.

7.    Hard to counterfeit: The simpler your logo, the harder it get for your competitor to steal the design from you. Complicated logos are easy to steal as they only need to change few detail of your logo and it can steal the reputation you have built over time. But when the logo is very simple where very little detail and colours are used then it become hard to change. So when you find your affordable logo design services, make sure to ask for a simpler design.