PPC Services used by Pay Per Click Advertising Agency

 Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.  We have all been in situations where creative assets arrive late or do not meet the best practices for a given campaign.  The best thing you can do is turn these non-ideal situations into an opportunity gain deeper insights. The digital marketing industry has its own jargons, which can be confusing to navigate if you’re new to these PPC terminologies and acronyms used by pay per click advertising agency. What follows is a list of common pay per click (PPC) terms and their definitions, especially in regards to running advertising campaigns on Google Adwords.

With the pay per click program, you’ll make a pre-defined amount of cash when someone clicks on those ads for affordable PPC services. This form of advertising works like this:

•    Person finds your blog
•    Person sees advertisement on your blog
•    Person clicks on the advertisement
•    You and Google make money, and client is happy that you directed a new potential customer to their site.

PPC Services:

1. Search Engine Marketing (SEM) consists of promoting a website by enhancing a page’s visibility in the results of a search engine along with paying for advertisements.

2. Pay Per Click (PPC) similar to cost per click, is a model of paid advertising. A business pays each time an ad is clicked on. It involves running advertisements on search engines, where businesses try to bid for a high ranking position on the results, so their ad is more prominently displayed.

3. Google AdWords is a platform where advertisers can pay in order to run various types of ads such as image, text, or video.

4. Google Analytics offers information that pertains to visitors on your site and an analysis of their actions, which helps in optimizing your website. Google Analytics can also be linked to Google AdWords for more insights.

5. Landing Page sometimes referred to as a lead capture page or destination page is designed to generate leads, that is to convert visitors to customers. It usually contains sales copy for an advertisement, discount, or offer.

6. Call to Action (CTA) prompts a response to encourage potential customers to act. An action might be to fill out a form or to purchase a product.

7. Lead also known as conversion occurs when an interested individual responds to the call to action and performs the desired action.

8. Return on Investment (ROI) is typically expressed as a percentage and determined by dividing net profit by the costs of an investment. In marketing, possible costs may come from PPC campaigns, content production, etc.

9. Display Network in Google shows the various websites or videos in which your ads might appear. Bing calls these sites the Content Network.

10. Campaign includes ads, bids, and keywords, which makes up an ad group. In Google AdWords, you can run one or more ad campaigns based on locations or languages.