You may not understand how SEO works and that is why you are looking for help, but you must have an idea of what needs to be done. Why are you hiring search engine optimization services in the first place?
Do you need an in-house SEO expert or will an agency do it? How long do you plan to work with the outsourced SEO services agency? These are all things you need to decide before you start looking for an agency.
Learn what you hope to achieve by hiring an expert so you know what to look for in the company you hire. Do you need more sales? Do you want to rank first on Google? Are you trying to create brand awareness? Increase your website traffic or do you just want good content for your website?
Having a goal in mind is great not to blindly interview outsourced SEO services companies. A goal will make it easy for you to find someone or companies to help you achieve that goal.
Interview several companies, but don't let them know
Now that you have an idea of what you want to be done, it's time to start the hiring process. Find a couple of outsourcing search engine optimization services providers and have a one-on-one conversation with them about what they think should be improved.
This process is important because it gives you a better perspective of what your SEO needs are from an expert's point of view, and also because you can get to know the people you might end up working with.
By having a one-on-one chat with these companies, they can understand your needs and prepare suitable proposals for you. So you have the opportunity to get proposals and price quotes from different agencies giving you more options to choose from, as well as for settling for the first 'good' company you come across. You can then make your comparison and limit yourself to the best.
When interviewing companies, avoid saying that you are in conversation with different agencies. Don't let them know you are buying.
Why?
Most companies will not do their best when they know there is no guarantee of getting the job. This is especially true for many of the SEO services companies that have clients struggling to work with them.
Although they are good, they need to offer your company only the best, so let them prove themselves.
Do some background research and get references
This is where most companies go wrong. After the impressive proposals and price quotes, they hook up and sign the contract right away.
Before you do that, do some background research on the company you liked the most during the interview stage.
Look for a track record to make sure you are putting yourself in good hands. Do a quick Google search to see your search performance. Do they use keywords and do they rank well?
If they promise to help you appear at the top of search results, they should do it with their businesses, right?
Ask for references and recommendations from your previous clients. See for yourself what they have done for others. If they have clients in the same industry as you and they have achieved good results, then you can trust that they will give you good results.
Take SEO companies without reviews with a pinch of salt, as there is no proof that they can do what they promise they will do for you.
When doing a background, consider these factors:
- If they promise to rank first, how well is your own company ranking?
- Do they have valuable recommendations, especially from friends?
- Do they have negative reviews or scam warnings?
- Do they have a strong presence on social media and online?
Interviews should be followed by a bit of background research on the search engine optimization services of your choice just to get a better idea of what you're getting into and hopefully avoid problems down the road.
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