It is a company whose activity is to provide services related to the field of advertising and Internet marketing both to companies and professionals. Therefore, from a business point of view, it mainly offers B2B (Business to Business) services and its most important value is that of the people who make it up.
Depending on the size of the company and the services it offers, it will be made up of professionals specialized in different areas, although each day it is more important to have multidisciplinary training.
Professionals with training in:
•Business
•Marketing, advertising, communication, and market research
•Web-oriented graphic design, usability, and programming
•Sales
•Analysis of data
•Informatics Engineering
•Human Resources
•Administration and customer service
What services does best digital marketing company offer?
The digital field today is so wide that an agency can offer numerous services, although there are also very specialized in just one or two services. Logically, the size of the company determines the scope and dedication of the services that can be offered. It is difficult that an agency with 4 or 5 people can cover the same as another with 20 or 30, even if it works with some collaborators.
For example, there are companies focused solely on the field of user experience design and usability, or on advertising with the Google Ads platform or marketing oriented to branding and brand, or on advertising with Influencers.
These are the main digital services in demand today by best digital marketing company. We have ordered them in a subjective way, taking as a reference those that in our point of view are the most demanded.
Web design and development
Web design consists of creating a website oriented to business objectives, as a business card for your audience. Custom websites, landings pages, CMS like WordPress or Joomla, and eCommerce platforms like WooCommerce, Magento or Prestashop are the most demanded.
Custom layout tasks can also be included, for example, to pass the layout already done and have another person or company schedule it.
Web development includes the most specific part of developing complex applications or portals that can require many hours of programming because they have unique and custom functionalities.
SEO positioning
The truth is that SEO or organic positioning raises passions. Everyone wants to go first on Google, but without paying for each visit. A little ant job, which requires a lot of technical training, knowledge, and dedication, and which has medium and long-term results, so it is not suitable for the impatient, but if your project is serious and you think it will last for years, without It is certainly advisable to start working on it as soon as possible, so as not to leave the bulk of online recruitment in the hands of advertising alone.
In addition, it is not only applicable for the Google search engine, but for other search engines such as Bing, Yahoo!, YouTube, Google Play, and it covers actions such as positioning the company listing in Google My Business (yes, this is also SEO).
It can also cover just a pre-launch audit or consulting effort for others to do.
Social Ads
They are ads on the main Ads social platforms. The best known are Facebook (which includes Instagram), Twitter, and LinkedIn, but there are others available such as Snapchat, TikTok, or Pinterest, which can be interesting depending on the audience and objectives we have.
Digital Marketing Plan
It is a study of the business and the market with which, based on the objectives that the project wants to achieve, the most appropriate digital strategies and actions are defined, for a specific period of time by best digital marketing company. It is advisable to address it before starting any recruitment action and it should be part of the business plan of any new company or that wants to take the digital leap.
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